Guess what’s nose-diving faster than the BCCI’s public image. The CLT20. For the still uninitiated, it’s the thing that Indians know as ‘that IPL-type tournament played by international IPL teams in which the only ones I know are the IPL teams…and… I really don’t care’. It stands for Champions League T20, btw.
How much of a ‘Champion’s’ League it is can be gauged by the fact that a 4th placed team in an 8-team league can also qualify for it. Bravo!
Here’s a brief story of its title sponsors. In just 5 years, the title sponsorship of CLT20 has gone from Airtel to Nokia to Karbonn to Oppo.
If that’s not enough, the list of official sponsors for this year includes marquee brand names such as Cycle Pure Agarbathies, Gixxer, Wall Care White Cement Based Putty, and Killer Jeans. Wow, this tournament is rocking!