The International Football Arena (IFA) Berlin took place last week. First started in 1999, it is an event where top people from the business world of football get together and share ideas and insights from their individual fields of specialisation. Benjamin Stoll was there and has written a detailed account of all that was spoken about at IFA Berlin (not to be confused with the consumer electronics event).
The primary focus of IFA Berlin was the emergence of Digital Media and its importance to the world of football. As the title suggests, social media was an important subject of discussion during this event. Below we give you a quick look at a few topics covered. Continue reading