“We’re not setting a goal, but we know the power of the game. Can we anticipate how many people will watch it on Day 1, or 29 or season 4? No. But does the sport have the potential? Yes.”
– Charu Sharma, when asked about the kind of viewership he was was expecting.
There was no better way to follow the 2012 London Olympics, than on the Internet. Not only could you watch any of the disciplines live on Youtube at anytime (if you were in one of 64 countries anyway), finding virtually any piece of information you needed was easy and intuitive.
You never expect a backward step in the digital word, but in comparison to the London Games, the experience of trying to follow the 2014 Commonwealth Games in Glasgow online, is turning out to be a rather disappointing experience.
Innovation in content formats has been a key element in the battle for digital eyeballs, especially as new media has taken over the content consumption landscape. Long articles have long been replaced by short reads and the importance of pictorial and video content in a publisher’s mix of offerings is globally understood and accepted.
120sports by Times Inc is an interesting large scale attempt at innovation in content format, that should be observed closely over the next 12 months to see if it is able to make a dent in the insatiable market for sports content.
What is Kabaddi?
Originating from India, kabaddi is played with two teams competing with each other to get higher scores, each having 7 in court players. India, a dominant figure in the sport, has won gold medals at the Asian Games in 1990, 1994, 1998, 2002, 2006, and 2010.
The game of kabbadi is one of the oldest games of Indian origin.
To learn more about the history of the game, read this.
About David Epstein
David Epstein is an investigative reporter at ProPublica and the author of the New York Times bestselling book “The Sports Gene: Inside the Science of Extraordinary Athletic Performance”. He previously was a senior writer at Sports Illustrated.
While we have gotten faster and stronger as a race over the last century or so, have we really gotten better? Or is performance improvement in sports a result of, a combination of factors that explain the time differences between Jesse Owens and Usain Bolt?
In fifteen minutes David Epstein helps you spot trends and patterns that explain the remarkable improvements in sports performance through a series or examples, stories and startling facts that leave you entertained and humbled.