5 reasons why #Glasgow2014 failed as a digital experience

There was no better way to follow the 2012 London Olympics, than on the Internet. Not only could you watch any of the disciplines live on Youtube at anytime (if you were in one of 64 countries anyway), finding virtually any piece of information you needed was easy and intuitive.

You never expect a backward step in the digital word, but in comparison to the London Games, the experience of trying to follow the 2014 Commonwealth Games in Glasgow online, is turning out to be a rather disappointing experience.

Continue reading

How the British Open has broken from tradition and gone digital

A case study on engaging with fans at the venue

 

At the 2014 British Open, won by Rory McIlroy, fans at the venue had access to something they take granted in their day to day lives, but have been mostly denied at one of golf’s traditional show pieces so far — Wifi.

From a fan engagement perspective though, it is their switch to digital scoreboards (or leaderboards — the apt reference for golf) that is changing the way people stay informed about what’s happening.

Continue reading

Here’s all the people behind the Pro Kabaddi League

What is Kabaddi?

Originating from India, kabaddi is played with two teams competing with each other to get higher scores, each having 7 in court players. India, a dominant figure in the sport, has won gold medals at the Asian Games in 1990, 1994, 1998, 2002, 2006, and 2010.

The game of kabbadi is one of the oldest games of Indian origin.
To learn more about the history of the game, read this.

 

 

Continue reading