Indian Premier League 2015 – League and team sponsors

Every April and May, India, Indians all over the world (some if not all) and a handful of other people who bother, are gripped by the phenomenon known as ‘the IPL Madness’. The glamour, the craziness and Danny Morrison along with the loudest voice in Indian cricket, Ravi Shastri, assaulting our ears with no care is here to stay… For at least 2 months every year. With this brilliantly organised and global cricket league comes investors. Companies and people alike who scramble to eat a slice of the pie known as T20 cricket!

This season though in 2015, there have been some interesting companies that are contributing to the finances of certain teams like Kings XI Punjab (who have a condom company as a sponsor) and Royal Challengers Bangalore (who have a career counselling centre as a sponsor). Also certain teams like KXIP and Delhi Daredevils have signed separate CSR partners in accordance with the recent Indian Companies Act amendment.

The list of sponsors the IPL has taken on for the 2015 season are as follows:




ceat tyres


SONY SIX (in English) and SONY MAX (in Hindi)

SONY KIX (in Tamil and Telugu)





yes bank vodafone




paytm amazon indiaintexhero car dekho

Besides the above list, each team has at least a minimum of 10 sponsors along with their title sponsor, the name of the company that is emblazoned on the front of the team jersey. All the teams except Kolkata Knight Riders have Kingfisher as one of their sponsors with Royal Challengers Bangalore having them as one of their 2 main sponsors.

Following is a list of sponsors for each IPL team:



Title sponsor – DAIKIN


Associate sponsors

Raxa, Marriott, GMR, Skyscanner, Flying Machine, Lux Cozi, Just Dial, RBL Bank, KD Deos

Official Partners

Air India, Fever 104, Pepsi, Max Healthcare, Shiv-Naresh

CSR partner




Title sponsor – AIRCEL


Official Sponsors

Donear,, 7up, Spartan, Ola, Hello 106.4FM, Sports Mechanics, Cricking, Ingene, Coromondal King Superior Cement, Coromandel Infotech, Gulf, UST Global



Title sponsor – GIONEEgionee

Official Sponsors

DishTV, Colors, Manyavar, Seiko, KeoKarpin, Sansui, USPA, Royal Stag

Official Partners

Selvel, Pepsi, The Telegraph, Uber, Red FM 93.5, CK Birla Hospital, Gautam Gambhir Foundation, Adamas University, Global Fragrances, OroSilbe



Principal sponsors – ETIHAD AIRWAYS; VIDEOCON

etihad videocon

Associate Sponsors

DHFL, Dheeraj Realty, SAP

Official partners

Paytm, Jet Airways, Book my show, Fever 104fm, Radio City 91.1fm, Ola, Usha, Jack and Jones, Tiny Owl, HTC, DNA Networks, Pepsi



Title sponsor – TATA MOTORS PRIMA

  tata motors prima

Official principal sponsors

 HTC, Manforce, Royal Stag, ACC cement, DCB Bank

Official Partners

 Britannia Good Day, Woo, Mountain Dew, Pan Parag, Tyka, Ola, Top Ramen, Homeland Heights, The Tribune, Punjab Kesari, CashurDrive, BIG FM 92.7, Book my show,, Sport and Beyond, Blippar, Ayurwin

CSR partner

 Smile Foundation & AID Healthcare Foundation



Title sponsor – WH SMITH

wh smith

Official Sponsors

Ola, Red FM 93.5, Idea, Just Dial, Datawind, Varda Group, DTDC, ITM University Gwalior, Apollo Hospitals, Linc Twinn, Agrani, Tyka,



Title sponsor – ULTRATECH CEMENT

 ultra tech

Official partners

Spice, Ola, Bikaner, Rupa, Lawman, CP Plus, Mitashi, Tata Consultancy Services, Mountain Dew, CIMS,, Kalasalingam Universtiy, Deakin University, Kooh Sports, Page 3



Title sponsor – HUAWEI


Main sponsors

 United Spirits (Diageo group company), Kingfisher

Official Partners

Midea, Tata Motors BOLT, Britannia, TGS,, 7up, Ed Hardy, Allen Career Institute, Adidas, DNA Network, Masuri, Uber

8 sports stars into digital sports startups

Grabyo grabbed the headlines recently for raising money from some A list footballers and basketball star Tony Parker. Apart from generating bad puns, the development also marks the continuation of a recent trend of sports stars getting involved with digital innovation companies, especially ones that are connected to sports.

Clearly, the present generation of athlete-celebrities have moved on from partnering in restaurants and buying small stakes in franchises to finding the next Zuckerberg.

1 to 4: Henry, RvP, Fabregas, and Tony Parker – GRABYO

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Podcast review: Data is becoming key to those running sport teams

Public Radio International‘s Kara Miller talks to Jessica Gelman and Ben Shields about the increasing importance of data analytics in the world of sport. In an engaging 16.30 minute podcast, the discussion touches upon the use of data and analytics for player valuation and performance management on the one hand and increasing fan engagement on the other. Read on for a summary of the discussion.

The two experts

Jessica Gelman

  • Co-founder and chair of the MIT Sloan Sports Analytics conference.
  • Vice President at the Kraft Sports Group (owns New England Patriots football team).

Ben Shields

  • Lecturer at the MIT Sloan School of Management
  • Former social media and marketing director at ESPN.

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Social media trends and innovations in football

The International Football Arena (IFA) Berlin took place last week. First started in 1999, it is an event where top people from the business world of football get together and share ideas and insights from their individual fields of specialisation. Benjamin Stoll was there and has written a detailed account of all that was spoken about at IFA Berlin (not to be confused with the consumer electronics event).

Screen Shot 2014-11-07 at 08.44.57

The primary focus of IFA Berlin was the emergence of Digital Media and its importance to the world of football. As the title suggests, social media was an important subject of discussion during this event. Below we give you a quick look at a few topics covered.  Continue reading

3 reasons why Nike gets social media

Nike saw the importance of digital marketing and shifted from traditional medium to digital media early. They are one of the kings in the social media space for sports brands, as Jessica Smith points out in her piece. As Jessica points out, there are 3 big reasons why Nike gets social media.

1. Restructured their resources

They restructured the spending of their resources and didn’t just throw money at digital. By reducing the amount spent on traditional print and TV ads (as much as 40% in the US) they rearranged that money to be spent on digital and social media campaigns. The company’s current marketing budget stands at $2.4 billion. Continue reading

Some fan engagement stats that you won’t see in India (yet)!

Q1 Productions have made an infographic filled video of fan engagement stats from American sports. Data like this is hard to come by in India where stadiums lack the technologies to engage spectators, let alone monitor how many have entered the stadium without a ticket!

Here are some interesting points that stood out for us.

  • 88% of sports fans use a second screen, i.e. their laptop or mobile phones for additional data on a game that they are watching live on TV.
  • Getting spectators to your stadium early increases their overall spending. 40% increase in early arrivals increased overall spend by 59% at Seattle Sounders FC
  • Interacting with fans in the stands with cheering activities such as ‘Shout’ can create new habits for them to follow.

Watch the whole video below


How digital marketing is bringing in more money for football clubs

The use of digital media and marketing by big consumer brands is par for the course in today’s marketing world. The latest trend is in football clubs joining the bandwagon. But while brands look for maximum exposure and impressions, with football clubs advertising money needs to translate into an answer to the million dollar question, “how many of those new seats in the new section in the stadium are being filled?”.

Here are a few insights from a post about where the money is to be made for football clubs from digital. Continue reading

Bose vs Beats: The Latest NFL Brand War

What NFL players wrap around their heads when they give television interviews is the subject of the latest brand war to hit the sporting world.

Premium audio company BOSE has signed a league sponsorship deal with the NFL according to the terms of which Bose has the right to prevent players and coaches from wearing any other manufacturers’ headphones during televised interviews. This ban extends to TV interviews conducted during pre-season training camps or practice sessions, to game day, pre-kickoff to the final whistle to post-game interviews conducted in the locker room or on the podium.

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Things NFL teams are doing to fill their stadium seats

The NFL recorded its lowest ever attendance levels in 2011, the lowest since 1998. A post from 2012 showed that a 782,499 people attendance drop from 2007 and 2011 equated to roughly $60 million in lost revenue.

Even the NCAA’s (college football) attendance was healthier than the NFL’s in the 2013 season. The NCAA recorded a record breaking stat for their 2013 season of 50.3 million people attending, with an overall attendance of over 97%.


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