Grabyo grabbed the headlines recently for raising money from some A list footballers and basketball star Tony Parker. Apart from generating bad puns, the development also marks the continuation of a recent trend of sports stars getting involved with digital innovation companies, especially ones that are connected to sports.
Clearly, the present generation of athlete-celebrities have moved on from partnering in restaurants and buying small stakes in franchises to finding the next Zuckerberg.
1 to 4: Henry, RvP, Fabregas, and Tony Parker – GRABYO
How do you turn a new sports stadium into a Silicon Valley tech start-up? San Francisco 49ers can probably answer that question.
The NFL team from the heart of the Valley, San Francisco 49ers, opened its Levi’s Stadium to public in August 2014. Billed as one of the world’s best outdoor sports and entertainment venues, it’s built at a cost of $1.3 billion with 1.85 million square feet of space, with high speed Wifi connecting the approximately 68,500 people that fill it to capacity.
This time lapse video shows how this hi-tech stadium was built.
What this video does not show, though, is how it led to the inception of the hot Silicon Valley start-up, VenueNext.
It is an incredible feeling when you cheer for a goal scored by your team along with 30ooo+ fans in a football stadium. That being said, one is not always at a stadium watching a goal being scored by their team along with 30000+ fans. But what if someone has made it possible to cheer along with thousands of people right from your favourite spot on your couch in front of your television at home?
There was no better way to follow the 2012 London Olympics, than on the Internet. Not only could you watch any of the disciplines live on Youtube at anytime (if you were in one of 64 countries anyway), finding virtually any piece of information you needed was easy and intuitive.
You never expect a backward step in the digital word, but in comparison to the London Games, the experience of trying to follow the 2014 Commonwealth Games in Glasgow online, is turning out to be a rather disappointing experience.
Innovation in content formats has been a key element in the battle for digital eyeballs, especially as new media has taken over the content consumption landscape. Long articles have long been replaced by short reads and the importance of pictorial and video content in a publisher’s mix of offerings is globally understood and accepted.
120sports by Times Inc is an interesting large scale attempt at innovation in content format, that should be observed closely over the next 12 months to see if it is able to make a dent in the insatiable market for sports content.
At the 2014 British Open, won by Rory McIlroy, fans at the venue had access to something they take granted in their day to day lives, but have been mostly denied at one of golf’s traditional show pieces so far — Wifi.
From a fan engagement perspective though, it is their switch to digital scoreboards (or leaderboards — the apt reference for golf) that is changing the way people stay informed about what’s happening.
It gives me live scores without the news & it does it the scores brilliantly. It doesn’t just provide me with push notifications for every goal (which is common), it also provides me with a video link to watch the goal that I missed. That little bonus of watching a video soon after the goal is scored is what makes me come back to SofaScore every time.
But when there is no live match being played, you need to know who your club will sign in the transfer window.