How digital marketing is bringing in more money for football clubs

The use of digital media and marketing by big consumer brands is par for the course in today’s marketing world. The latest trend is in football clubs joining the bandwagon. But while brands look for maximum exposure and impressions, with football clubs advertising money needs to translate into an answer to the million dollar question, “how many of those new seats in the new section in the stadium are being filled?”.

Here are a few insights from a post about where the money is to be made for football clubs from digital. Continue reading

What people are saying about the Indian Super League

The Indian Super League has started with much glitz, glamour and fanfare. Packed stadiums in Kolkata and Guwahati, high television and online viewership, and the general buzz around this tournament is making it appear like football’s answer to the IPL as far as India is concerned.

But, what is the word on the street for the ISL? Below are questions asked and answered by Quora users.

Q. What was your first impression about Indian Super League?

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Bose vs Beats: The Latest NFL Brand War

What NFL players wrap around their heads when they give television interviews is the subject of the latest brand war to hit the sporting world.

Premium audio company BOSE has signed a league sponsorship deal with the NFL according to the terms of which Bose has the right to prevent players and coaches from wearing any other manufacturers’ headphones during televised interviews. This ban extends to TV interviews conducted during pre-season training camps or practice sessions, to game day, pre-kickoff to the final whistle to post-game interviews conducted in the locker room or on the podium.

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Things NFL teams are doing to fill their stadium seats

The NFL recorded its lowest ever attendance levels in 2011, the lowest since 1998. A post from 2012 showed that a 782,499 people attendance drop from 2007 and 2011 equated to roughly $60 million in lost revenue.

Even the NCAA’s (college football) attendance was healthier than the NFL’s in the 2013 season. The NCAA recorded a record breaking stat for their 2013 season of 50.3 million people attending, with an overall attendance of over 97%.


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VenueNext – The future of venue experiences

How do you turn a new sports stadium into a Silicon Valley tech start-up? San Francisco 49ers can probably answer that question.

The NFL team from the heart of the Valley, San Francisco 49ers, opened its Levi’s Stadium to public in August 2014. Billed as one of the world’s best outdoor sports and entertainment venues, it’s built at a cost of $1.3 billion with 1.85 million square feet of space, with high speed Wifi connecting the approximately 68,500 people that fill it to capacity.

This time lapse video shows how this hi-tech stadium was built.



What this video does not show, though, is how it led to the inception of the hot Silicon Valley start-up, VenueNext.

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Twitch bought by Amazon, not by Google or Microsoft

Before the announcement that Amazon had agreed to purchase Twitch for $970 million, I read that Google and more particularly, the Youtube arm of Google had agreed a $1 billion buyout of in principle.

Youtube, the ubiquitous platform of user generated video sharing, buying out the biggest live video game streaming service, sounded like it made a lot of sense. It also sounded like an acquisition like that would make the combination unstoppable, almost leaving no space for other services like Livestream or Ustream to exist in the market.

But Amazon buying Twitch? Why the last minute change? Read on to find out.

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Flip Side: New Zealand basketball team Haka

Some New Zealand sports teams are known for the way in which they start every match; they perform the Haka. The Haka is a traditional war cry, a war dance that Maori’s perform before a battle to challenge the opponent. Their rugby team, the All Blacks, made it famous for two reasons. One, massive rugby players performing the Haka genuinely intimidate opponents. And two, they follow that up with dominance on the rugby pitch. They are one of the best teams in the world of rugby.

The video below is the Haka performed by the rugby team. It contains subtitles for you get an idea of what exactly they shout out when they perform the ancestral dance.

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Red Bull puts the spotlight on Rampur’s Parkour movement

What is Parkour?

Parkour, aka ‘free running’, is the discipline that uses movement of one’s body to get from A to B in the most efficient way possible. It has been developed from military obstacle course training into what we see today. David Belle is said to be the pioneer of parkour and the best showcase of parkour and his abilities and skills can be seen in the video below. It is a chase scene from the french movie ‘District 13’.



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