Indian Premier League 2015 – League and team sponsors

Every April and May, India, Indians all over the world (some if not all) and a handful of other people who bother, are gripped by the phenomenon known as ‘the IPL Madness’. The glamour, the craziness and Danny Morrison along with the loudest voice in Indian cricket, Ravi Shastri, assaulting our ears with no care is here to stay… For at least 2 months every year. With this brilliantly organised and global cricket league comes investors. Companies and people alike who scramble to eat a slice of the pie known as T20 cricket!

This season though in 2015, there have been some interesting companies that are contributing to the finances of certain teams like Kings XI Punjab (who have a condom company as a sponsor) and Royal Challengers Bangalore (who have a career counselling centre as a sponsor). Also certain teams like KXIP and Delhi Daredevils have signed separate CSR partners in accordance with the recent Indian Companies Act amendment.

The list of sponsors the IPL has taken on for the 2015 season are as follows:




ceat tyres


SONY SIX (in English) and SONY MAX (in Hindi)

SONY KIX (in Tamil and Telugu)





yes bank vodafone




paytm amazon indiaintexhero car dekho

Besides the above list, each team has at least a minimum of 10 sponsors along with their title sponsor, the name of the company that is emblazoned on the front of the team jersey. All the teams except Kolkata Knight Riders have Kingfisher as one of their sponsors with Royal Challengers Bangalore having them as one of their 2 main sponsors.

Following is a list of sponsors for each IPL team:



Title sponsor – DAIKIN


Associate sponsors

Raxa, Marriott, GMR, Skyscanner, Flying Machine, Lux Cozi, Just Dial, RBL Bank, KD Deos

Official Partners

Air India, Fever 104, Pepsi, Max Healthcare, Shiv-Naresh

CSR partner




Title sponsor – AIRCEL


Official Sponsors

Donear,, 7up, Spartan, Ola, Hello 106.4FM, Sports Mechanics, Cricking, Ingene, Coromondal King Superior Cement, Coromandel Infotech, Gulf, UST Global



Title sponsor – GIONEEgionee

Official Sponsors

DishTV, Colors, Manyavar, Seiko, KeoKarpin, Sansui, USPA, Royal Stag

Official Partners

Selvel, Pepsi, The Telegraph, Uber, Red FM 93.5, CK Birla Hospital, Gautam Gambhir Foundation, Adamas University, Global Fragrances, OroSilbe



Principal sponsors – ETIHAD AIRWAYS; VIDEOCON

etihad videocon

Associate Sponsors

DHFL, Dheeraj Realty, SAP

Official partners

Paytm, Jet Airways, Book my show, Fever 104fm, Radio City 91.1fm, Ola, Usha, Jack and Jones, Tiny Owl, HTC, DNA Networks, Pepsi



Title sponsor – TATA MOTORS PRIMA

  tata motors prima

Official principal sponsors

 HTC, Manforce, Royal Stag, ACC cement, DCB Bank

Official Partners

 Britannia Good Day, Woo, Mountain Dew, Pan Parag, Tyka, Ola, Top Ramen, Homeland Heights, The Tribune, Punjab Kesari, CashurDrive, BIG FM 92.7, Book my show,, Sport and Beyond, Blippar, Ayurwin

CSR partner

 Smile Foundation & AID Healthcare Foundation



Title sponsor – WH SMITH

wh smith

Official Sponsors

Ola, Red FM 93.5, Idea, Just Dial, Datawind, Varda Group, DTDC, ITM University Gwalior, Apollo Hospitals, Linc Twinn, Agrani, Tyka,



Title sponsor – ULTRATECH CEMENT

 ultra tech

Official partners

Spice, Ola, Bikaner, Rupa, Lawman, CP Plus, Mitashi, Tata Consultancy Services, Mountain Dew, CIMS,, Kalasalingam Universtiy, Deakin University, Kooh Sports, Page 3



Title sponsor – HUAWEI


Main sponsors

 United Spirits (Diageo group company), Kingfisher

Official Partners

Midea, Tata Motors BOLT, Britannia, TGS,, 7up, Ed Hardy, Allen Career Institute, Adidas, DNA Network, Masuri, Uber

How ESPN has geared up to rule the digital world

ESPN on twitter

The company motto for sports media giants ESPN is one every competitor would also aspire for – “To serve sports fans wherever sports are watched, listened to, discussed, debated, read about or played.”

But is it possible for a television broadcasting giant to hold the sort of relevance it aspires for in the days of twitter, vine and instagram when the best moments and plays are being shared and discussed by anybody and everybody? After all, have we not heard enough about traditional media brands struggling in the digital world?

David Pierce of The Verge has gone inside the hyper-charged office of ESPN to get answers to how the company intends to stay ahead of the game in the ever changing landscape of content distribution. If you have time to spare, head here to read the full article. If you’re in a hurry, here are the key points:

The Key Challenge – ESPN’s not okay with Chipper winning the Vine battle anymore

When Odell Beckham Jr. of the New York Giants made this stunning catch in the NFL game against the Dallas Cowboys, a vine of the play by a user named Chipper was uploaded in a matter of seconds, a full 15 minutes before ESPN could share the same from their account. Chipper’s Vine has received over 7 million views and ESPN is determined to not let this happen again.

ESPN’s two fold strategy

  • The company has reorganized to promote more sharing across platforms
  • A complete overhaul and upgrade of ESPN’s technology to make it faster, more efficient, and more capable than before

When something huge happens — Odell Beckham makes an earth-shattering catch, Usain Bolt breaks another world record, a minor league hockey fight breaks out while the players are all wearing Batman costumes — the SportsCenter team can cut highlights while the mobile team grabs the play that matters and sends it to your phone with a push alert. Meanwhile, the crew can put together a clip of the five best catches of all time, while the social media team is making GIFs.

Building #13, Transmission, and the satellite farm (Photo by Joe Faraoni / ESPN Images)

ESPN has been a leader in sports technology for decades now and it is not necessarily a surprise that they continue to be innovative and finding solutions to complex problems in the digital age as well. Access to funds that enable heavy investment is of course a big help.

It is the ability of an organization as large as them to understand the changing dynamics and adapt structurally that is and may continue to be the key to them winning the battle for digital relevance. Quoting senior ESPN executive Rob King, the article says:

“The best part, and the most fun, is when Odell Beckham does something you’ve never seen before. And that’s when it’s like alright, where is everybody? And what is this like? And how does this show up in the social space? And how can we compare it to other catches? And, you know, we’ve got the ESPYs coming up in July, how do we make sure that that’s going to be a play of the year nominee?” This is the tension, King says: the best time to be a sports fan is when the crazy things happen. But that’s when it’s also hardest to be a sports network.

And it is the ability to continue excelling in the hardest parts that will perhaps decide how loyal fans remain to the iconic brand in the decades to come.

The following video produced with the article summarizes the challenges from ESPN’s point of view.

JSW Squash Challenger Circuit, India’s first Pro Squash Series


India’s first professional squash series has been sanctioned by the sport’s global governing bodies, PSA and WSA. It begins the 2nd of October, 2014, at the Jaipur Club. Following the Jaipur tournament, many players will move onto Mumbai, where the next two tournaments of the circuit take place at Juhu Ville Parle Gymkhana (9-12 Oct) and NSCI (16-19 Oct). The circuit will wrap up at the ISA in Chennai (26-29 Oct).

Each circuit event will have a 16-man and 16-woman draw, comprising 11 direct entrants, a wild card and four qualifiers, which would be held prior to the main draw over two days.

While all the four men’s PSA events will carry a prize money of USD 10,000 with the winner gaining 175 points each, the first three women’s WSA events will be USD 5,000 and the finals USD 10,000 with the winner gaining 350 points each.

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Reddit India AMA: Ronnie Screwvala on Entrepreneurship

Ronnie Screwvala is an Indian entrepreneur and social philanthropist who founded the UTV Group, Unilazer Ventues, and Founder-Trustee of Swades Foundation. He also owns the Mumbai based Pro Kabaddi team, UMumba.

In his Reddit AMA, he mentioned off the bat that he would be answering questions focussed on promoting entrepreneurship. A theme that is along the lines of a book he is working on called, ‘Dream With Your Eyes Open’.


Screen Shot 2014-09-11 at 4.13.38 PM

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All the people behind the Hero ISL

What is the ISL?




The Hero Indian Super League is a professional football league in India. The first ever ISL is set to start on the 12th of October 2014. ISL aims to foster local talent and feature international stars, making the game one of the country’s flagship sports and India, a name to reckon within the global arena. ISL features eight franchises from Chennai, Delhi, Goa, Guwahati, Kochi, Kolkata, Mumbai and Pune.

LA Clippers players and fans introduced to Steve Ballmer’s on stage enthusiasm

The LA Clippers have a new owner, and he’s very enthusiastic!


Steve Ballmer was the CEO at Microsoft for 14 years, and then was on the board of directors until this year. If you know who he is, you will probably know about his on stage antics.

Looks like he has brought the same enthusiasm to the LA Clippers, an NBA Basketball team he bought for $2 billion.

Check out what he did when he was unveiled as the new LA Clippers owner. Once he came on, observe how embarrassed, confused and uncomfortable some of the other people on stage seem to be with Ballmer’s energy and yelling.

(14 minutes is where he comes in)


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How to form an official football fans club

Manchester United Supporters Club Bangalore (MUSCB) is only the second Indian fan club to be recognised as “official” by MUFC, the first being in Mumbai.

Given the sheer number of Manchester United fans that we see all over India, just two “official” fan clubs in the country, seems to be a really low number. One of the barriers may be awareness about how to transform a bunch of informal club junkies into an official fan club.

To understand how it is done, we sat down with Mohan Kumar, a senior committee member of the newly formed MUSCB and asked him a few questions.

So if you want to know how you could set up an official supporters club in your city, here are some how-tos from someone closely involved in setting up the fan club. And you don’t have to be a Manchester United supporter to find this useful; there’s valuable inputs here for fans of all clubs.

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What is fanbot?

One of the USPs of Japan’s ultimately failed bid for the 2022 FIFA World Cup was it’s promise to enable hologram broadcast of live matches, which would let fans sit inside stadia across the world and watch the game beamed live to a football ground closest to their postal code.

If that giant leap in innovation, whenever it comes, will enable fans far off from the real action to be a part of the stadium experience, here is one concept that seeks to let fans add to the stadium atmosphere even when they are sitting at home.

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Here’s all the people behind the Pro Kabaddi League

What is Kabaddi?

Originating from India, kabaddi is played with two teams competing with each other to get higher scores, each having 7 in court players. India, a dominant figure in the sport, has won gold medals at the Asian Games in 1990, 1994, 1998, 2002, 2006, and 2010.

The game of kabbadi is one of the oldest games of Indian origin.
To learn more about the history of the game, read this.



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