Q1 Productions have made an infographic filled video of fan engagement stats from American sports. Data like this is hard to come by in India where stadiums lack the technologies to engage spectators, let alone monitor how many have entered the stadium without a ticket!
Here are some interesting points that stood out for us.
- 88% of sports fans use a second screen, i.e. their laptop or mobile phones for additional data on a game that they are watching live on TV.
- Getting spectators to your stadium early increases their overall spending. 40% increase in early arrivals increased overall spend by 59% at Seattle Sounders FC
- Interacting with fans in the stands with cheering activities such as ‘Shout’ can create new habits for them to follow.
Watch the whole video below