What is Kabaddi?
Originating from India, kabaddi is played with two teams competing with each other to get higher scores, each having 7 in court players. India, a dominant figure in the sport, has won gold medals at the Asian Games in 1990, 1994, 1998, 2002, 2006, and 2010.
The game of kabbadi is one of the oldest games of Indian origin.
To learn more about the history of the game, read this.
What is Pro Kabaddi?
Driven by Anand Mahindra (Mahindra & Mahindra),
Piyush Pandey (Ogilvy & Mather),
Rajiv Luthra (Luthra & Luthra Law Offices),
Charu Sharma (Managing Director).
The Broadcast Partners will be telecasting Pro Kabaddi on STAR Sports 2 and STAR Sports HD2 in English and STAR Gold in Hindi. They say that they are a “long way off from monetising the Pro Kabaddi League”, but are treating Pro Kabaddi as a start-up… (read more).
The Advertising campaign has been created by Ogilvy & Mather with a three-phase TV campaign — a ‘teaser’ phase, a ‘reveal’ phase and a ‘thematic’ one. The slogan used is ‘Jeethta hai wohi jo haar naa maane’ (the ones who win are the ones who persevere).
World Sport Group (WSG) is the official Commercial & Event Partners of the Pro Kabaddi League that has seen significant franchisee interest.
Tournament runs from 26th July 2014 — 31st August 2014 at eight venues. (full schedule)
The type of kabaddi played is International Kabaddi, with the rules tweaked to make the inaugural Pro Kabaddi League more exciting (list of rules)
Bengaluru — Kanteerava Indoor Stadium
Delhi — Thyagaraj Stadium
Jaipur — Sawai Mansingh Stadium
Kolkata — Netaji Indoor Stadium
Mumbai — National Sports Club of India
Patna — Kankarbagh Indoor Stadium
Pune — Sri Shiv Chhatrapati Sports Complex