Indian Premier League 2015 – League and team sponsors

Every April and May, India, Indians all over the world (some if not all) and a handful of other people who bother, are gripped by the phenomenon known as ‘the IPL Madness’. The glamour, the craziness and Danny Morrison along with the loudest voice in Indian cricket, Ravi Shastri, assaulting our ears with no care is here to stay… For at least 2 months every year. With this brilliantly organised and global cricket league comes investors. Companies and people alike who scramble to eat a slice of the pie known as T20 cricket!

This season though in 2015, there have been some interesting companies that are contributing to the finances of certain teams like Kings XI Punjab (who have a condom company as a sponsor) and Royal Challengers Bangalore (who have a career counselling centre as a sponsor). Also certain teams like KXIP and Delhi Daredevils have signed separate CSR partners in accordance with the recent Indian Companies Act amendment.

The list of sponsors the IPL has taken on for the 2015 season are as follows:




ceat tyres


SONY SIX (in English) and SONY MAX (in Hindi)

SONY KIX (in Tamil and Telugu)





yes bank vodafone




paytm amazon indiaintexhero car dekho

Besides the above list, each team has at least a minimum of 10 sponsors along with their title sponsor, the name of the company that is emblazoned on the front of the team jersey. All the teams except Kolkata Knight Riders have Kingfisher as one of their sponsors with Royal Challengers Bangalore having them as one of their 2 main sponsors.

Following is a list of sponsors for each IPL team:



Title sponsor – DAIKIN


Associate sponsors

Raxa, Marriott, GMR, Skyscanner, Flying Machine, Lux Cozi, Just Dial, RBL Bank, KD Deos

Official Partners

Air India, Fever 104, Pepsi, Max Healthcare, Shiv-Naresh

CSR partner




Title sponsor – AIRCEL


Official Sponsors

Donear,, 7up, Spartan, Ola, Hello 106.4FM, Sports Mechanics, Cricking, Ingene, Coromondal King Superior Cement, Coromandel Infotech, Gulf, UST Global



Title sponsor – GIONEEgionee

Official Sponsors

DishTV, Colors, Manyavar, Seiko, KeoKarpin, Sansui, USPA, Royal Stag

Official Partners

Selvel, Pepsi, The Telegraph, Uber, Red FM 93.5, CK Birla Hospital, Gautam Gambhir Foundation, Adamas University, Global Fragrances, OroSilbe



Principal sponsors – ETIHAD AIRWAYS; VIDEOCON

etihad videocon

Associate Sponsors

DHFL, Dheeraj Realty, SAP

Official partners

Paytm, Jet Airways, Book my show, Fever 104fm, Radio City 91.1fm, Ola, Usha, Jack and Jones, Tiny Owl, HTC, DNA Networks, Pepsi



Title sponsor – TATA MOTORS PRIMA

  tata motors prima

Official principal sponsors

 HTC, Manforce, Royal Stag, ACC cement, DCB Bank

Official Partners

 Britannia Good Day, Woo, Mountain Dew, Pan Parag, Tyka, Ola, Top Ramen, Homeland Heights, The Tribune, Punjab Kesari, CashurDrive, BIG FM 92.7, Book my show,, Sport and Beyond, Blippar, Ayurwin

CSR partner

 Smile Foundation & AID Healthcare Foundation



Title sponsor – WH SMITH

wh smith

Official Sponsors

Ola, Red FM 93.5, Idea, Just Dial, Datawind, Varda Group, DTDC, ITM University Gwalior, Apollo Hospitals, Linc Twinn, Agrani, Tyka,



Title sponsor – ULTRATECH CEMENT

 ultra tech

Official partners

Spice, Ola, Bikaner, Rupa, Lawman, CP Plus, Mitashi, Tata Consultancy Services, Mountain Dew, CIMS,, Kalasalingam Universtiy, Deakin University, Kooh Sports, Page 3



Title sponsor – HUAWEI


Main sponsors

 United Spirits (Diageo group company), Kingfisher

Official Partners

Midea, Tata Motors BOLT, Britannia, TGS,, 7up, Ed Hardy, Allen Career Institute, Adidas, DNA Network, Masuri, Uber

How ESPN has geared up to rule the digital world

ESPN on twitter

The company motto for sports media giants ESPN is one every competitor would also aspire for – “To serve sports fans wherever sports are watched, listened to, discussed, debated, read about or played.”

But is it possible for a television broadcasting giant to hold the sort of relevance it aspires for in the days of twitter, vine and instagram when the best moments and plays are being shared and discussed by anybody and everybody? After all, have we not heard enough about traditional media brands struggling in the digital world?

David Pierce of The Verge has gone inside the hyper-charged office of ESPN to get answers to how the company intends to stay ahead of the game in the ever changing landscape of content distribution. If you have time to spare, head here to read the full article. If you’re in a hurry, here are the key points:

The Key Challenge – ESPN’s not okay with Chipper winning the Vine battle anymore

When Odell Beckham Jr. of the New York Giants made this stunning catch in the NFL game against the Dallas Cowboys, a vine of the play by a user named Chipper was uploaded in a matter of seconds, a full 15 minutes before ESPN could share the same from their account. Chipper’s Vine has received over 7 million views and ESPN is determined to not let this happen again.

ESPN’s two fold strategy

  • The company has reorganized to promote more sharing across platforms
  • A complete overhaul and upgrade of ESPN’s technology to make it faster, more efficient, and more capable than before

When something huge happens — Odell Beckham makes an earth-shattering catch, Usain Bolt breaks another world record, a minor league hockey fight breaks out while the players are all wearing Batman costumes — the SportsCenter team can cut highlights while the mobile team grabs the play that matters and sends it to your phone with a push alert. Meanwhile, the crew can put together a clip of the five best catches of all time, while the social media team is making GIFs.

Building #13, Transmission, and the satellite farm (Photo by Joe Faraoni / ESPN Images)

ESPN has been a leader in sports technology for decades now and it is not necessarily a surprise that they continue to be innovative and finding solutions to complex problems in the digital age as well. Access to funds that enable heavy investment is of course a big help.

It is the ability of an organization as large as them to understand the changing dynamics and adapt structurally that is and may continue to be the key to them winning the battle for digital relevance. Quoting senior ESPN executive Rob King, the article says:

“The best part, and the most fun, is when Odell Beckham does something you’ve never seen before. And that’s when it’s like alright, where is everybody? And what is this like? And how does this show up in the social space? And how can we compare it to other catches? And, you know, we’ve got the ESPYs coming up in July, how do we make sure that that’s going to be a play of the year nominee?” This is the tension, King says: the best time to be a sports fan is when the crazy things happen. But that’s when it’s also hardest to be a sports network.

And it is the ability to continue excelling in the hardest parts that will perhaps decide how loyal fans remain to the iconic brand in the decades to come.

The following video produced with the article summarizes the challenges from ESPN’s point of view.

Social media – Pro skating’s digital skatepark

There are over 11 million active skateboarders today, but you wouldn’t know that sitting here in India. Even if you follow mainstream American or European media, you are unlikely to find too many mentions of the sport. Yet, wikipedia states that the skateboarding market was worth $4.8 billion wordwide, and that was in 2009!

The question then is, how does a sport still relatively marginalized by mainstream media attract millions of fans and build iconic superstars?

Well, back in 2000, this was how I learnt about skateboarders.


The X Games on TV. And my PlayStation with the game Tony Hawk Pro Skater. A combination of the two made me learn about guys like Bob Burnquist, Andrew Reynolds, and my personal favourite Rodney Mullen.

If not video games, it was movies like the ’86 cult classic Thrashin’ or videos shot and released by skateboarders themselves, that historically led to the acceptance of the sport as well as the popularity of its greatest performers.

Social media and pro skaters

The video below explains through opinions from pro skateboarders ranging from the age of 16 to 40, the importance social media plays in self promotion.

As a glimpse of the perspective that the video will give you – Ten years ago, a skateboarder had to get an interview with a magazine to get his face, name and word out. Today, social media serves as is their personal magazines.

Watch the full video below. You will hear skaters talk about social media and its benefits, endless possibilities, video capabilities of Instagram, and even show a little scepticism.

This video is part of a series on the Red Bull YouTube channel called “Pushing Forward”.


4 not so obvious athlete branded games

Famous athletes endorse all kinds of things, from the common sport brands to some bizarre smile exercise machines from Japan. Games for consoles or mobile devices are one of them. While you might have heard of Tony Hawk’s Pro Skater (skateboarding) or Tiger Wood’s PGA Tour (golf), how often do you think a pro athlete endorses a game that has nothing to do with the sport they play?

In this post we will look at 4 athletes who have endorsed games that have nothing to do with the sport they are famous for.

1. Letters of Boom – Richard Sherman

The latest superstar to release a video game with his name on it is NFL’s Richard Sherman. It has nothing to do with the NFL or a field of any kind.


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8 sports stars into digital sports startups

Grabyo grabbed the headlines recently for raising money from some A list footballers and basketball star Tony Parker. Apart from generating bad puns, the development also marks the continuation of a recent trend of sports stars getting involved with digital innovation companies, especially ones that are connected to sports.

Clearly, the present generation of athlete-celebrities have moved on from partnering in restaurants and buying small stakes in franchises to finding the next Zuckerberg.

1 to 4: Henry, RvP, Fabregas, and Tony Parker – GRABYO

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Forget about 3D, now watch sports in FreeD!

Picture this: A batsmen hits a ball straight to a fielder and gets out. Now imagine the replay: a single replay that shows you how the ball moves from bowler to batsman, bat to fielder, all while changing the point of view of the camera from bowler, to batsman, to fielder.

Sound familiar? We’ve seen this before. Watch the video replay below, an example of such a replay that uses a technology called Viz Libero.

In cricket we have seen it used sporadically in different parts of the world by different broadcast partners. But guess what, the Americans are now in the act and we have to admit, making it look cooler.

Maverick technology innovation

NBA team the Dallas Mavericks aim to bring similar replays to engage their fans regularly. They have signed a partnership with Replay Technologies, a company responsible for the creation of “FreeD” video replay technology.

FreeD stands for ‘free dimensional replays’, and is similar to what we have seen in cricket. But while the cricket replay looks like it uses a very limited number of cameras, FreeD looks like it’s bigger brother. Just watch this video below to see what FreeD can do.


What is FreeD?

FreeD is a 360-degree video system that provides a totally unique viewing experience for fans. As you’ve seen in the video above, the possibility of you missing a play because of the camera angle or some player obscuring your view of a killer pass, will now be gone.

26 FreeD-enabled cameras have been installed in American Airlines Centre (Mavericks home court), becoming the largest freeD system ever installed.

Could change how we all watch our favourite sport

This might be the first time it is used in the NBA, but it isn’t new for the world of sport. This product from Replay Technologies has been used in different instances for different sports, albeit without the name ‘FreeD’ being highlighted due to the different sponsor tie ups each sport may have had.

Here are a couple videos of FreeD being used in other sports.



So far only a few sports have been introduced to the world of FreeD, but it might not be too long before we see this tech being used during broadcast of our favourite sport.

Great potential for training, coaching and referee training

The entertainment benefits are clear for all to see, but the potential for this tech to be used for personal training, coaching or even for referee training is immense.

In the video below, Jim Furyk’s golf swing analysis.

In the video above you would have seen that Jim Furyk’s swing isn’t conventional, but it still gave him that brilliant set-up for a birdie.

Here’s what I think the technology can be used for:

  • Self Improvement – I play a lot of football, with this replay tech I can learn what to look out for when Xabi Alonso plays a long diagonal pass in a game for Bayern Munich. In doing so I learn what he looks for, when he plays that pass, where he plays that pass, and what technique he uses.
  • Coaching – A coach can use video footage to teach a young team what player movement is needed for a quick counter attack on a hockey pitch
  • Referee training – Referees go through a lot of gruelling training sessions, mental and physical. Instead of watching match replays from a broadcast camera angle, what if referees could watch the match from the perspective of a pro linesman or pro referee? That would change everything!

Technology like this might have started off with fan engagement in mind. But the other possibilities are obvious. FreeD is really cool and if used in different ways, it could become the holy grail of training when combined with data collected from fitness tracking technologies.

I might eventually be able to watch football replays in third person, like I do when I watch my goals replays while playing FIFA on my console. That is the most exciting thing about FreeD for me.

Podcast review: Data is becoming key to those running sport teams

Public Radio International‘s Kara Miller talks to Jessica Gelman and Ben Shields about the increasing importance of data analytics in the world of sport. In an engaging 16.30 minute podcast, the discussion touches upon the use of data and analytics for player valuation and performance management on the one hand and increasing fan engagement on the other. Read on for a summary of the discussion.

The two experts

Jessica Gelman

  • Co-founder and chair of the MIT Sloan Sports Analytics conference.
  • Vice President at the Kraft Sports Group (owns New England Patriots football team).

Ben Shields

  • Lecturer at the MIT Sloan School of Management
  • Former social media and marketing director at ESPN.

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Why I might download an ESPN app again

Here is why I don’t use an ESPN mobile app right now.

When I bought my first Android phone a 5 years ago, I wanted a sports app that did the following 5 things:

  1. Live scores for football and cricket
  2. Gave me team details
  3. News & Transfer updates
  4. NOT take up much space on my phone’s limited storage capacity (ever get that message ‘insufficient storage’ on your phone?)
  5. NOT use all the RAM my phone had

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Social media trends and innovations in football

The International Football Arena (IFA) Berlin took place last week. First started in 1999, it is an event where top people from the business world of football get together and share ideas and insights from their individual fields of specialisation. Benjamin Stoll was there and has written a detailed account of all that was spoken about at IFA Berlin (not to be confused with the consumer electronics event).

Screen Shot 2014-11-07 at 08.44.57

The primary focus of IFA Berlin was the emergence of Digital Media and its importance to the world of football. As the title suggests, social media was an important subject of discussion during this event. Below we give you a quick look at a few topics covered.  Continue reading